Appuri Privacy Policy

Last Updated: June 25, 2017

Scope of this Policy

Appuri is committed to protecting the privacy of individuals who interact with us. This Appuri Privacy Policy (“Privacy Policy”) describes Appuri, Inc.’s privacy practices for our websites, services, and apps that link to this policy. This policy also details our privacy practices related to Appuri marketing, advertising, and company events.

The Appuri Platform is an online customer lifecycle management platform. We provide the Appuri Platform and related support, consulting, and other services to our customers. In this Privacy Policy, we will refer to the Appuri Platform and related services collectively as our “Services.” We will refer to our emails, newsletters, and other marketing and advertising practices collectively as our “Communications.” For the purpose of this Privacy Policy, “Personal Information” means any information relating to an identified or identifiable natural person.

Appuri Services

We provide services to our customers so they can perform ad-hoc, real-time analysis of their data. As part of these services, customer data may be stored on our computer systems. As our customer, when you use our services to process data you have collected, you control the data you collect, what data is uploaded to the services, and how that data is used. As a data processor, we will cooperate with you in your efforts to control your data.

Information Collected by Appuri

Appuri registration and customer support

You may provide us with information about you when you complete an Appuri web form, register to use a Appuri website (such as or Service, request a Services demonstration, respond to an advertisement, contact Appuri for support or other offerings, or attend an event or forum in which Appuri is hosting or participating. During such processes, we collect Personal Information about you. For example, we may collect your name, company name, address, email, phone number, billing and payment information, position, or title. We may also collect other public and third party information about you to supplement your profile, such as public information about the company where you work.

Appuri websites and use of Cookies

We receive and store certain information about how you use our websites and Services when you visit a Appuri website or use our Services. For example, we receive information that your browser or device sends to our servers whenever you visit an Appuri website. Your browser or device may tell us your internet protocol (IP) address used to connect your computer to the Internet, computer and connection information such as browser type, version, language and time zone settings, browser plug-in types, operating system, and type of device you are using. When you visit an Appuri website, your browser may also tell us information such as the actions you take on our website, the page that led you to our website and, if applicable, the search terms you typed into a search engine that led you to our website.

We may receive information about how you use our websites and Services through the use of first-party and third-party cookies, and also web beacons and other similar technologies. Our servers collect similar information when you are logged into our website or Services. The information we receive through cookies and similar technologies may be associated with you, depending on the website or Services you are using, and whether you have provided information identifying yourself to the website or Services.

In addition, third parties may be able to collect information about your online activities when you use our websites or Services using cookies or other technologies. We do not respond to web browser ‘do not track’ signals or other similar transmissions that indicate a request to disable online tracking of users who visit our websites or who use our websites or Services.

Buttons, tools, and content from other companies

Appuri websites and Services may include buttons, tools, or content that link to other companies’ services (for example, a Facebook “Like” button). We may collect information about your use of these features. In addition, when you see or interact with these buttons, tools, or content, or view an Appuri web page containing them, some information from your browser may automatically be sent to the other company. Please read that company’s privacy policy for more information regarding its use of that information.

Appuri social networking pages

We maintain pages on many social networking sites. We may collect information when you interact with our social networking pages.

Appuri online advertising

We advertise online, including displaying Appuri ads across the Internet on websites and in apps. When we advertise online to you, we may collect information about which ads are displayed to you, which ads you click on, and the web page where the ad was displayed to you.

Public chat, message boards and user postings

You might provide Personal Information through your public participation in chat sessions, message boards, user communities associated with our services, blogs, email exchanges, or newsgroups on our websites. That information may be available to anyone who has access to the website. This Privacy Policy does not apply to information that you make generally available through such websites.

Use of the information collected by Appuri

We may use the information we collect about you to:

  • Provide you Appuri website content and services, as well as any other services, support, or information you have requested
  • Operate and improve our websites and services, and diagnose related problems
  • Personalize our website, services, and communications to your likely interests and needs
  • Send you business messages such as those related to services notifications, payments or renewal of your subscription
  • Send you information about Appuri, new releases, special offers, and similar marketing information
  • Conduct market research about our customers, their interests, and the effectiveness of our marketing campaigns
  • Display personalized ads to you
  • Combine information we collect about you with other public or private information sources in order to provide you with Communications that may be relevant to you and to enhance the Services we provide to you
  • Contact you via telephone to discuss our services and related offers with you
  • Aggregate data from our services used for benchmarking and to improve our services.

Where required under applicable law, we will obtain your consent to the use of your Personal Information for marketing purposes.

Newsletter subscription information

From time to time, we may provide information to our customers and potential customers in the form of electronic or print newsletters. When you subscribe to our newsletter you may be added to our mailing list and will receive announcements and information about Appuri. It will be emailed or mailed to the address that you provide when you subscribe.

Appuri text messages

Our services may allow us and other services users to periodically communicate with you through text messaging. We may contact you regarding the services we provide to you, such as providing system alerts. You may manage your contact information and notification preferences in your Services account settings.

Sharing information collected by Appuri

We work with companies that help us run our business. These companies may provide services such as delivering customer support, processing and collecting payments, and sending Communications on our behalf. These companies may have access to your Personal Information as required to help us run our business.

Appuri may also share your Personal Information:

  • When you have consented to the sharing
  • With our affiliated companies
  • With our resellers and other sales partners
  • When we are required or believe we are required to provide information in response to a subpoena, court order, applicable law, government statute, regulation or other legal process
  • When we have a good faith belief that the disclosure is necessary to prevent or respond to fraud, defend our websites or services against attacks, or protect the property and security of Appuri, or the property and security of our customers and users
  • To the extent necessary to meet lawful requests by public authorities, including to meet national security or law enforcement requirements
  • If we merge with or are acquired by another company, we sell a website, app, or business unit, or all or a substantial portion of our assets are acquired by another company, in which case your information may be one of the assets that is transferred
  • When we hire companies to help us market our websites and services and provide you with information and offers related to Appuri, including displaying ads to you across the Internet
  • When we enlist the services of participating third party carriers to provide messaging services
  • When we aggregate and share de-identified information collected by our services in order to provide statistical information or market research to third parties

Information security and storage

We understand that the security of your Personal Information is important. We implement reasonable administrative, technical, and physical security controls designed to protect your Personal Information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. However, despite our efforts, no security controls are completely effective and we cannot ensure or warrant the security of your Personal Information.

Your Personal Information and data files are stored on our servers and the servers of companies we hire to provide services to us.

Personal Information

We take reasonable steps intended to ensure that your Personal Information we collect is accurate, complete, and current by using the most recent information provided to us. Our websites and services may allow you to review and edit your Personal Information by accessing your profile or similar feature of the website or service you are using. For our websites, you may have the ability to manage your cookies and similar technologies through your web browser settings. You should consult the settings and instructions provided by the provider of your web browser for more information.

We will retain your Personal Information for as long as necessary to provide you with the websites and services you use, as needed to comply with our legal obligations or enforce our agreements. For example, we may retain certain records for legal or internal business reasons, such as fraud prevention. Some of your information may also remain on backup systems after your use of our websites and services ends.

You can choose not to provide us with your Personal Information, but if you do not provide us with your Personal Information when we request it, we may not be able to provide you with the websites and services you use, or tailor them to you.

Opting-out of Appuri Communications

You may opt out of receiving Communications by modifying your website or service profile, or by unsubscribing to the marketing mailings or newsletters you no longer desire. To unsubscribe, please follow the “Unsubscribe” instructions that are contained within the mailing, newsletter or other Communication that we send to you.

Changes to this Privacy Policy

Occasionally, at our discretion, we may change or update this Privacy Policy to allow us to use or share your Personal Information in a materially different way. We encourage you to periodically review this Privacy Policy for the latest information on our privacy practices.

Questions or concerns

If you have any questions related to this Privacy Policy, please email us at