Appuri provides both business-specific entity mapping and standardized data definitions to enable out-of-the-box analytics and ensure relevance to your business. Core business entities are mapped and linked in the Data Catalog to accurately represent your customer and account hierarchies. Elements such as MRR, First Use Date, License End Date and Cancellation Date, are identified and mapped to Appuri’s data model to enable core analytics.
Appuri generates insights that are consumed by the people and systems where you execute your customer strategy. The most common “downstream” systems are CRMs such as Salesforce.com and Dynamics CRM, marketing automation solutions like Marketo and Eloqua, or product experience orchestration tools like Pendo or AppBoy. Appuri can also export customer lists and data via CSV to support proprietary systems and operations.