We’re passionate about customer happiness – ours and yours. Our customers run B2B and B2C businesses – sometimes both – and our product is built to support both subscription and transactional revenue models.

Business Models We Work With

Support for Your Business Model

Appuri offers purpose-built Customer Analytics and Machine Learning capabilities for both subscription-based and transactional business models.

Transactional Models

For businesses that win day by day and order by order, Appuri enables deep insights into customer purchase habits, marketing and sales channel impacts, and cross-product opportunities. Specialized Machine Learning models help you identify normal vs. abnormal transactional activity so you can take action with the right customer at the right time.

Companies Using Appuri

Learn More

Download a recent customer case study outlining how a B2B SaaS company leverages Appuri for both day-to-day Customer Success operations and strategic management of their business.