Retention & Renewals

It’s no secret that keeping customers is critical to the sustained success of any business, yet too many lack a rigorous, systematic approach to managing customer health. With Appuri, you have unmatched visibility into the health of your customer base – across the customer journey, and at all levels of granularity.

Be Proactive with At-Risk Customers

One of the most valuable applications of Machine Learning technology is early detection of at-risk customers. Appuri’s ML models generate a “Cancellation Risk” score and an easily understood summary of the main factors – or “Drivers” – that influence the score. We then offer a variety of methods to integrate these insights into your business process – from delivering directly to your customer-facing team through your CRM system to triggering automations via marketing campaign tools or delivering targeted in-product experiences.

Optimize Your Customer Journey – Measure the Improvement

Our Customer Analytics toolkit surfaces program-level insights that help you understand strengths and weakness across your business – whether to capitalize on a market segment that retains above average, or to shore up an element of the customer journey where you see significant drop-off. Appuri Cohorts allows fast, targeted exploration of retention across segments and over time.
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Better, Faster Customer Service

Customer Service teams are chronically hampered by access to the information they most need when working to solve a customer problem. For a SaaS company, that often means the frontline rep wastes time and effort due to the “swivel chair” – moving from their Service console to one or more back-end systems to understand where, why and how a user issue occurred. Appuri collects all relevant usage data – click path, browser, operating system, IP address - and presents it directly to the agent right within their CRM console.

Learn more about upselling and cross-selling in the next section.

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