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Reinforce retention
with the power of predictive analytics.

Appuri Backstop uses machine learning to predict which users are likely to leave, so you can take action to stop churn before it starts.

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Identify retention drivers and diagnose churn

Let us do the heavy lifting. Appuri Backstop enables advanced segmentation based on behavioral events and profile properties, even by customer lifecycle stage. Retention cohorts make it easy to understand your retention patterns and investigate issues. Machine learning models score users on their likelihood to abandon, allowing you to drill into leading indicators with pinpoint precision.


Engage, retain, and grow your user base

Automate experiments on at-risk users to affect behavior and increase engagement. Intercept users likely to churn with retention campaigns, or send segments to testing platforms for targeted experiments. Appuri also integrates with popular marketing automation and media platforms, making lifecycle marketing a cinch.

Query all your user data in one place

Access your data, your way

Limited by the reports your analytics tool provides? With Appuri, you get raw SQL access to all your data, so you can answer any question any time. You can even schedule jobs in the language of your choice. Prefer to view your data in Tableau or another BI tool? Just connect to Redshift in your virtual private cloud; most tools have native connectors.

Spend less time managing data, and more time using it.

Accelerate time-to-value

Bypass IT backlogs and bogged-down BI - our data pipeline ingests your data into a dedicated Redshift data warehouse fast. Appuri automatically detects your data's schema and builds SQL tables, onboarding your data in hours - not days or months. So you can get smarter faster, and retain more users longer.

Hear What Our Customers Have to Say...

“If we didn’t use Appuri, we would have needed to hire 2 data engineers– people who are in high demand. And it’s not just the expense of the people, it’s also the time it would take to find those people and bring them up to speed and build out the pipeline.”

– Matt Augustine, PlayFab

Hear What Our Customers Have to Say...

“I’m really happy with the speed and reliability of Appuri. The integration with Appuri went very quickly. Before considering Appuri, we talked about a DIY solution that would refactor the way we store data, a project that would have taken up a lot of my time plus involve pulling other people off of their core work items.”

– Kael Hammond, Hardsuit Labs

Hear What Our Customers Have to Say...

Zombie Studios selected Appuri’s Customer Data Platform for an immediately deployable full-stack analytics solution. Integration was completed within a week and Zombie was able to investigate and resolve everyday issues right away. To date, Appuri has helped ingest over 1.4 billion events for Blacklight Retribution.

– Zombie Studios, Product Team

From our blog

Best Practices for Retention in Games (Part 2)


In Part 1, we walked through a typical game and discussed an analytics maturity model for shoring up retention of your game.  We talked about using Descriptive Analytics as a way to find out where users are leaving your title.  Here in Part 2, we will drill down into Diagnostic Analytics portion of the analytics maturity model.  

Product Update: Visualizing Retention Cohorts with Appuri

Cohorting is a powerful tool in the modern retention manager's toolkit. By grouping similar users, you can compare them to other groups and tease apart differences in user behavior. Appuri's Retention Cohorts feature let you create powerful cohorts to diagnose retention problems - all within a slick visual interface that makes it easier than ever (and maybe even a little beautiful too).

What Online Schools Can Learn from SaaS Businesses

For-profit schools can only be as nimble as the laws that govern them in order to stay profitable. In the last 5 years, new laws have come into effect that control how online schools acquire leads that eventually turn into enrollments. They are now competing on the same playing field as traditional brick-and-mortar schools that have decades to centuries of branding, alumni, sports teams, etc. For-profit schools are looking towards retention solutions to help. Interestingly enough, there is a definite similarity between how software-as-a-service (SaaS) companies work to retain their customers and how these schools can work to retain their students.