Join us May 18th at 11am PST for a Webinar:
Modern marketing science: Running a proactive retention campaign
Let us do the heavy lifting. Appuri Backstop enables advanced segmentation based on behavioral events and profile properties, even by customer lifecycle stage. Retention cohorts make it easy to understand your retention patterns and investigate issues. Machine learning models score users on their likelihood to abandon, allowing you to drill into leading indicators with pinpoint precision.
Automate experiments on at-risk users to affect behavior and increase engagement. Intercept users likely to churn with retention campaigns, or send segments to testing platforms for targeted experiments. Appuri also integrates with popular marketing automation and media platforms, making lifecycle marketing a cinch.
Limited by the reports your analytics tool provides? With Appuri, you get raw SQL access to all your data, so you can answer any question any time. You can even schedule jobs in the language of your choice. Prefer to view your data in Tableau or another BI tool? Just connect to Redshift in your virtual private cloud; most tools have native connectors.
Bypass IT backlogs and bogged-down BI - our data pipeline ingests your data into a dedicated Redshift data warehouse fast. Appuri automatically detects your data's schema and builds SQL tables, onboarding your data in hours - not days or months. So you can get smarter faster, and retain more users longer.
“If we didn’t use Appuri, we would have needed to hire 2 data engineers– people who are in high demand. And it’s not just the expense of the people, it’s also the time it would take to find those people and bring them up to speed and build out the pipeline.”
“I’m really happy with the speed and reliability of Appuri. The integration with Appuri went very quickly. Before considering Appuri, we talked about a DIY solution that would refactor the way we store data, a project that would have taken up a lot of my time plus involve pulling other people off of their core work items.”
Zombie Studios selected Appuri’s Customer Data Platform for an immediately deployable full-stack analytics solution. Integration was completed within a week and Zombie was able to investigate and resolve everyday issues right away. To date, Appuri has helped ingest over 1.4 billion events for Blacklight Retribution.